Understand File Types

Depending on where and how you plan to use an image, different types of files are needed. A basic understanding of the different types of image files – and when and where to use them – will ensure seamless collaboration and efficient delivery.

Let’s a delve a little deeper into the most common image file types:

JPEG or JPG (Joint Photographic Experts Group)

  • Widely used format because it is the smallest file size when saved at 72 DPI

  • Best for web on a white background (have you noticed a white box behind a logo?)

  • Easily attaches to emails or uploaded to platforms with file size restrictions

  • Often used in Word documents (needs to be RGB)

TIFF or TIF (Tagged Image File Format)

  • Highest quality and largest file size

  • Best for print applications

  • Files are often very large

GIF (Graphic Interchange Format)

  • Used to create animations for the web

  • Not suitable for print

  • Limited color options

PNG (Portable Network Graphics)

  • Widely used on the web because of the transparent background

  • Better image quality than JPEGs

PDF (Portable Document Format)

  • used to share files easily

  • the PDFs I create are vector files, but that is not always the case.


Do you have more questions? Send us an email aurelie@irisheyesdesign.com

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